Transparency - It's not just for the US President-Elect
Brad G. shared about 1 month ago
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Banktastic
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Washington, the political part, was back room discussions and deals, where Democrats and Republicans alike did real work, away from the glare of reporters and citizens. Transparency in the real political process? Not a chance.
Social technologies are changing that. Gartner colleagues noted the impact of social networks and networking in a very recent note Obama for America: Using Networks to Redefine Participatory Politics. That campaign had presence and visibility, well, everywhere.
Marshall E.
Why wouldn’t it? Social technologies are bringing transparency to a multitude of traditionally, closed and managed, processes.
With transparency you can see all you need to, in order to make an informed decision.
Mike T.
I think the point of all this is that financial institutions can take a hint from the recent presidential election and find ways to become more transparent in their dealings with members and in how they operate. Open up to your customers, tell them about who you are and why you do things the way you do.
Also, engage with your customers in discussions and dialogue on their terms. Make yourself available so they can reach out when they have questions or need help.
The technology is available to do these things today, but many are still living in the dark age when it comes to this kind of customer experience.